Voters for Cures (PhRMA)
Approach
WAV Strategies developed and executed a statewide earned media and advocacy effort which has helped prevent government price controls on New York’s bio-pharmaceutical industry to protect medicine innovation and the discovery of new life saving drugs.
Results
WAV Strategies organized a statewide coalition of patients, caregivers, doctors, nurses and other advocates who helped produce a variety of earned and paid media and advocacy deliverables including digital video ads, letters to the editor, op-eds, and news stories on radio, television, online and in print – the earned media campaign was so successful that the client recognized WAV Strategies as the reason the campaign was extended nationally.
Client Triumphs
WAV Strategies are winning strategies
