Expertise

Battle-Tested Approach.

WAV Strategies operates under the premise that each communications engagement fits into our unique 7M™ construct. This trademarked framework helps WAV Strategies develop customized solutions which we then execute in partnership with our clients.

Our battle-tested 7M™ approach is defined by its seven core elements

How it Works

Public Relations

We practice the art of telling your story, work with the media to ensure accurate coverage, and generate impactful exposure.

We combine strategy, creativity, and our battle-tested experience to produces meaningful results.

  • Strategy and Planning
  • Message and Content Development
  • Media Relations and Management
  • Interview Coaching and Preparation
  • Event Coordination and Production
  • Research, Polling, and Focus Groups

Strategic Communications

Sometimes flying under the radar is a more effective way to get your story out.

Doing it successfully requires seasoned pros who understand the nuances of being discrete and executing a stealthy strategic communications campaign.

  • Strategy and Planning
  • Surrogate and Advocate Recruitment
  • Message Development
  • Discrete Message Dissemination
  • Multi-Platform Approach
  • Thought-Leadership

Crisis Communications

Things don’t always go according to plan. A crisis if not handled correctly can inflict permanent damage to your brand and reputation.

You need a seasoned team that understands the importance of quickly assessing the situation, controlling the message, and protecting your brand.

  • Rapid Crisis Assessment
  • Strategy and Planning
  • Incident Team Coordination
  • Message Development
  • Stakeholder Communications
  • Media Management

Specialties:

  • Cyber Attacks
  • Litigation
  • Corporate Reputation
  • Labor Disputes
  • Accidents

Digital & Social Communications

Controlling your message and steering conversations in today’s digitally-charged society can seem daunting. It’s important to have a strategic plan built on tested content and intelligence-based dissemination.

Our team deploys a combination of organic and paid strategies, tactics, and platforms to ensure your story is engaging and impactful.

  • Strategy and Planning
  • Content Development
  • Platform Management
  • Organic and Programmatic (Multi-media OTT, digital, social, e-mail, and text)
  • Influencer and Ambassador Mobilization
  • Online Surveys
  • Analytics and Reporting

Brand Strategy & Development

Let’s face it, whether it’s B2C or B2B, it’s all about brand awareness and smart growth. Elevating your brand in ways that are directly related to your organization’s mission and goals requires and integrated public relations and marketing strategy.

We understand the interrelated nature of paid and earned media and the importance of coordinating them to maximize return on investment.

  • Brainstorming Workshops
  • Identity and Positioning
  • Strategy and Planning
  • Message Development
  • Creative Concept and Design
  • Multi-Platform Campaigns
  • Advocacy
  • Influencer and Ambassador Recruitment
  • Online Surveys and Promotions
  • Promotional Merchandising
  • Brand Guidelines

Public Affairs

To say we are battled tested is an understatement; and that’s what you need when you are trying to effectuate change or drive public opinion in your favor.

Our seasoned public affairs experts have developed, managed, and executed public affairs campaigns for some of the highest-profile national and state initiatives.

  • Grassroots and Grasstops Advocacy
  • Issue Campaigns
  • Integrated Strategies
  • Coalition Building and Mobilization
  • Thought-Leader Development
  • Polling and Research
  • Electorate Analysis and Targeting
  • Demographic and Location-Based Identification
  • Message Development
  • Creative Concept and Design
  • Earned and Paid Media
  • Media Production
  • TV, Radio, OTT, Digital and Social Media
  • Direct Mail, E-Mail, Text, and Phone Banks

Media Production

You want one place for all your media production to save time and ensure your campaign is seamlessly integrated across all platforms.

Our team of project managers and creative gurus help power some of the coolest brands in the world. From television commercials to OTT, from company promo-docs to direct mail, we understand the art of storytelling utilizing diverse platforms.

  • Creative Concepting
  • Script and Storyboarding
  • Production, Directing, and Editing
  • Graphics and Animation
  • In-house Talent and Recruitment
  • Video, Radio, Photography

Advertising & Marketing

Artistic, creative, fresh…those are just some of the words we use to describe our team of advertising and marketing pros.

Developing a creative and integrated campaign that raises emotional awareness, harnesses the power of perception, and motivates your target audience is the recipe for success.

  • Market Research
  • Message Development
  • Creative Concept and Design
  • Multi-Platform Execution
  • Media Buys
  • Digital ID Consumer Targeting
  • Marketplace, Shopper, and Location-Based Layering
  • Programmatic, Social, Search, Podcast, Broadcast, Print, and Outdoor
  • Niche Tactics
  • Full-Service Direct Mail
  • Merchandising and Promotional Materials

Here’s how it works…

It begins with the client’s mission, understanding their goals and developing a customized strategy and plan. We then develop the ideal messaging for the campaign, strategically disseminate the message to targeted media outlets and platforms, use our vast network and experience to cultivate organic engagement and generate story momentum, our team of pros manage the campaign, gather and report progress metrics, and finally, we ensure the campaign produces tangible return on investment which is the all-important seventh (m) – money.