World’s Kick-Ass Sticker Company
Challenge
Sticker Mule has seen phenomenal growth since its inception a decade ago but building public recognition of the brand fell secondary to rapid technological and customer service development. Sticker Mule is a dominant online custom printing service and saw resounding numbers with return customers but breaking through a crowded online market to reach new customers and share the myriad services Sticker Mule offers was a difficult prospect.
Approach
WAV Strategies formulated a public relations approach that positioned Sticker Mule as a problem-solving service for the existing audience while propagating that message into new audience streams. This approach combined pitching to traditional media sources with an influencer campaign to build off the word-of-mouth reputation the company was built on.
The strategy was considerate of advertising and marketing initiatives to find ways to boost the message with integrated earned media tactics. Sticker Mule’s CEO was positioned as an expert in tech start-ups, D2C marketing and general business advice. WAV Strategies initiated an independent market research study to show the marketing power of stickers and custom printing options.
Results
Numerous full-length media placements were achieved for Sticker Mule, profiling the company and its products. The earned media message worked in tangent with paid media campaigns to amplify the Sticker Mule message and generated a higher ROI on every marketing dollar spent. Local and national outlets covered the Sticker Mule story on a variety of platforms across print, broadcast television, radio, and digital.
Client Triumphs
WAV Strategies are winning strategies
