The Anthony Broadwater Story
Challenge
How do you tell the story and manage the international media frenzy that ensues of a man who was wrongly convicted of raping a New York Times best-selling author and then is exonerated almost forty years later. Quite simply, by developing a media strategy that is sensitive to all those involved and ensure the story is treated with the respect it deserves.
The story of Anthony Broadwater is one of deep sadness, perseverance, and redemption…Broadwater, a Syracuse man who spent over 16 years in prison, and another 20 plus years being stigmatized as a registered sex offender for the 1981 rape of New York Times best-selling author Alice Sebold. Sebold is best known for her novel, The Lovely Bones which became the basis for the critically acclaimed movie The Lovely Bones staring Mark Wahlberg.
Execution
WAV Strategies worked with Anthony Broadwater and his legal team to document the narrative and disseminate it to producers and newsrooms across the globe. Our team managed media appearances, prepared Anthony and surrogates, and ensured the redemption narrative was heard internationally.
Results
Placements and featured stories included People Magazine, CNN, Variety, Las Angeles Times, The Today Show, The Guardian, The New Yorker, Inside Edition, BBC News, The Daily Mail, Newsweek, New York Times, and many more. After months of sustained media coverage, Broadwater was awarded $5.5 million from the State of New York for the wrongful conviction.
Client Triumphs
WAV Strategies are winning strategies
