Rivers Casino & Resort

Challenge

Provide comprehensive public relations services to strategically position Rivers Casino & Resort Schenectady to compete in a highly-competitive regional gaming market with of the likes of MGM Springfield, Foxwoods Resort & Casino, and Turning Stone Resort & Casino.

Approach

Think big, act local is the philosophy that governs our approach to telling the Rivers Casino & Resort story.

Results

Our approach has helped Rivers Casino & Resort become the #1 tourist destination in the Capital region and gain substantial market share.