School Transportation

Challenge

Take a relatively unknown statewide association and transform it into a national thought-leader and influential statewide association.

Approach

We worked closely with the association’s executive team to develop an entirely fresh brand with new logo, message, and website.  We also developed a longterm public relations and public affairs strategy to complement their state legislative efforts.

Results

A refreshed brand, new messaging, relentless public relations and lobbying efforts and the New York School Bus Contractors Association established itself as a state and national thought leader and a dynamic political force at the state capitol which yielded significant public policy victories.

Client Triumphs

WAV Strategies are winning strategies