Renewable Energy

We were charged with organizing New York’s diverse renewable energy sector to speak with one voice for a public awareness campaign.  We surveyed New York’s renewable energy industry landscape, identified stakeholders, and activated an impassioned network that could speak with one voice on the importance of renewable energy to New York’s energy future. Using skills honed by years of public affairs experience and messages perfected with public relations know-how, we delivered a series of media hits, columns, op-eds, and letters to the editor authored by energy experts and various stakeholders on the ground. Traditional media was reinforced with a social media and digital campaign and followed up with one-on-one meetings and community gatherings which brought the campaign’s message right to the critical decision makers that had to be reached.

• Identified and contacted a majority of the renewable energy businesses in the target area to educate them on the renewable energy education campaign
• Businesses/stakeholders included, but were not limited to wind, solar, hydro, and biomass sectors
• Recruited and mobilized advocates within New York’s renewable energy business community to participate and support the education campaign
• Advocate/stakeholder participation included, but was not limited to, live news interviews, quotes for news articles, signing of columns, op-eds and letters to the editor
• Developed and drafted messaging points, columns, op-eds, and letters to the editor
• Assisted in the targeted placement of stories, columns and letters to the editor in news publications across upstate New York
• Digital advocacy videos and supportive social media posts
• Educational meetings with critical decision makers
• We organized, developed, and managed a more unified and vocal renewable energy community in support of a public education campaign that successfully communicated its mission to the public and key decision-makers.