Mike Martucci for State Senate

Sector | Nonprofits

Responsibilities

In addition to being responsible for the entire political and communications strategy for the campaign, which led to Martucci unseating an incumbent state senator, WAV Strategies developed and executed the entire earned and paid media campaigns.

Highlights

Strategic highlights include securing a primetime interview for state senate candidate Mike Martucci with Neil Cavuto on Fox News during the New York City riots of 2020 – not only was Mike the only state senate candidate to appear on Fox News this cycle, but it also occurred at a key point during the campaign which allowed him to retake control of the election cycle narrative and gain a significant advantage on his opponent.

Winning Results

WAV Strategies secured the interview with Neil Cavuto, worked with Fox News producers to develop the story, crafted Martucci’s message and approach, and worked behind the scenes at the highest levels to ensure there would be no political blowback on Martucci and his campaign. Martucci won by 1,369 votes and it was all directly attributable to the strategy of the campaign designed and executed by WAV Strategies.

Client Triumphs

WAV Strategies are winning strategies