About
Accomplished. Battle-Tested. Strategic.
Meet the team.
Our leadership team is a combination of professionals who use their high-stakes experiences and backgrounds in media, politics, law, and business to deliver impactful results.
President & Founder
Senior Associate Partner
Associate Partner
General Counsel
William Conboy
Media Coordinator / Video & Advocacy
Bill brings more than thirty-years of communications experience to WAV Strategies. As lead coordinator for New York State’s officer field training program for the New York State Police, Bill taught recruits on the fundamentals of hands-on policing in the community with a focus on effective communication.
Dan DeMarco
Marketing / Design
Dan brings over two decades of advertising and marketing experience to the WAV Strategies team. From designing and developing winning marketing strategies to raising brand awareness, to promotional products and event set up, Dan understands the importance of executing an integrated marketing strategy that is engaging and impactful.
Jason Keller
Strategic Advisor
Jason Keller oversees special communications and media projects for WAV Strategies and is the former Director of Media Relations at the firm. Jason is currently the afternoon drive personality and Commercial Production Director for 102.7 WEQX in Manchester, Vermont. EQX is one of the biggest, independently-owned, new music stations in the United States, and is considered to be one of the most influential with its 32-year on-air history. Jason is a graduate of the State University of New York at Plattsburgh.
Jeff Perlee
Director of Strategy / Counsel
Jeff’s strategic insights, experience, and skills provide clients with unrivaled perspective and counsel. Jeff is one of the nation’s leading gaming and lottery experts. As the former CEO of the New York State Lottery, Jeff instituted revolutionary operational, marketing, and advertising strategies that helped position the New York State Lottery as the nation’s leading state lottery with over $9 billion in sales. Jeff graduated from Hobart College and earned his law degree at Duke University Law School.