About
Accomplished. Battle-Tested. Strategic.
Meet the team.
Our leadership team is a combination of professionals who use their high-stakes experiences and backgrounds in media, politics, law, and business to deliver impactful results.
President & Founder
Senior Associate Partner
Associate Partner
General Counsel
Justin Schwartz
Media Coordinator / Writer
Justin is a talented writer and playwright whose creative talents are applied to various client projects. Justin holds a graduate degree from the NYU Tish School of Arts in Musical Theatre Writing and spent time at Rodgers and Hammerstein working on social media and archiving. Justin is originally from South Florida, but now resides in Brooklyn, NY, which allows him to pursue his Broadway aspirations as well as provide service and support to our New York City metropolitan clients.
Dan DeMarco
Marketing / Design
Dan brings over two decades of advertising and marketing experience to the WAV Strategies team. From designing and developing winning marketing strategies to raising brand awareness, to promotional products and event set up, Dan understands the importance of executing an integrated marketing strategy that is engaging and impactful.
Jason Keller
Strategic Advisor
Jason Keller oversees special communications and media projects for WAV Strategies and is the former Director of Media Relations at the firm. Jason is currently the afternoon drive personality and Commercial Production Director for 102.7 WEQX in Manchester, Vermont. EQX is one of the biggest, independently-owned, new music stations in the United States, and is considered to be one of the most influential with its 32-year on-air history. Jason is a graduate of the State University of New York at Plattsburgh.
Jeff Perlee
Director of Strategy / Counsel
Jeff’s strategic insights, experience, and skills provide clients with unrivaled perspective and counsel. Jeff is one of the nation’s leading gaming and lottery experts. As the former CEO of the New York State Lottery, Jeff instituted revolutionary operational, marketing, and advertising strategies that helped position the New York State Lottery as the nation’s leading state lottery with over $9 billion in sales. Jeff graduated from Hobart College and earned his law degree at Duke University Law School.