Shifting the Social Media Paradigm
Challenge
WAV Strategies was asked to launch Stimulus, a new social media network, during period of great fluctuation and scrutiny in the social media market. Digital juggernauts like Facebook and Twitter were being questioned about their propagation of negative content, data privacy, content censorship, and user monitoring. WAV Strategies positioned Stimulus as a disrupter and positive force focused on being a happy social network that valued user data privacy and offered a unique user-focused advertising benefit that would bring a major paradigm shift to buying ads on social media platforms.
Approach
WAV Strategies combined messaging frameworks, brand identity touchstones and native content into a strategy that focused on the differentiators designed into Stimulus. Quick, active pitching for earned media opportunities was initiated to stay current with the fluctuating and ever-changing national social media news cycle.
Results
Stimulus was featured in regional and national print editorials and television segments within six months of launching. The stories highlighted the thought-provoking nature of the platforms design and purpose while presenting it as a solution to problems within the current social media landscape. Stimulus’ CEO has been positioned as a thought leader in the tech start-up space, offering comments on topics centered around economic development and innovation. User numbers grew considerably, showing tangible ROI on this public relations campaign.
Client Triumphs
WAV Strategies are winning strategies
