Nationwide Wireless Broadband

Challenge

Identify, recruit and mobilize opinion leaders from across New York State to voice their support for a new nationwide wireless broadband network in the context of fierce competition and pre-established stakeholder loyalty.

Execution

We used its vast network of business, community and political relationships to identify and educated key opinion leaders across New York State regarding the client’s efforts to establish a nationwide wireless broadband network.  We then mobilized this newly established network to advocate in support of the project through various traditional and new communications.

Result

The company was able to point to significant statewide support from opinion leaders from a wide variety of organizations and professions during its bid to launch its project.  Advocacy deliverables included individual letters, social media posts, letters to the editor, op-ed’s, telephone calls and in person discussions.